Marketing audit, growth strategy or ads management: which do you need?

Start with the decision you need to make

You may know that your marketing needs attention without knowing what kind of help to hire. Before choosing a package, ask: do I need to understand a problem, decide on a direction, or have someone run the work? Those questions point to different deliverables. Paying for ongoing campaigns before the offer or measurement is ready can leave the underlying problem unresolved.

Choose a Marketing Audit when you need a diagnosis

An audit is usually the starting point when you already have activity to examine. Your ads might generate enquiries that do not become customers, your reporting might disagree with sales records, or you might be unsure where people leave the journey. The job is to establish what the available evidence supports and what to fix first.

• Your question: what is going wrong, and which problem matters most?
• The work: a review of the agreed channels, website and landing pages, funnel and tracking, with a light competitor overview.
• What you receive: a prioritised report and a call to walk through the findings.
• What to clarify: which accounts and markets are included, what access is needed, and whether any implementation is separately included in the proposal.

As a hypothetical example, a business receiving plenty of forms but few useful conversations may need its ad promise, qualification, follow-up and measurement reviewed together. More advertising is not automatically the first fix. An audit should also say when the evidence is insufficient to reach a conclusion.

Read what a marketing audit should check for the diagnostic detail, or see the Marketing Audit service for the current scope. An audit identifies and prioritises issues; agree explicitly who will implement the changes.

Choose a Digital Growth Strategy when you need a plan

A strategy is useful when you are preparing to launch, entering a new market, reconsidering your approach or deciding where to put a limited budget. You need a coherent plan that connects your offer, customers, channels and measurement. It can also follow an audit if the findings show that the direction needs to change.

• Your question: what should we do next, in what order and with what budget?
• The work: channel choices, budget allocation, funnel structure, customer journey and a framework for measuring progress.
• What you receive: a written plan with a 90-day growth plan and a six-month roadmap.
• Who executes: your capable internal team can use the plan; ongoing management is a separate choice.

For example, a hypothetical service provider expanding from one market to another may need to clarify the buyer, language, offer and enquiry process before choosing an advertising channel. A strategy should make those choices explicit rather than simply list platforms to join. See Digital Growth Strategy.

Choose a Paid Media Growth Partnership when you need ongoing execution

This is for businesses that want me to run and optimise their Meta and Google Ads. It includes campaign setup and structure, targeting, creative direction, testing, retargeting and tracking integration within the agreed scope. Weekly optimisation, reporting and monthly strategy calls support the ongoing work.

The current service begins with an initial three-month engagement, then continues month to month. The management fee is separate from the advertising budget, which you pay directly to Meta and Google through your own accounts. Your accounts and data stay yours. Availability and fit are discussed before agreeing the partnership.

Before starting, agree the goals, responsibilities, required assets, budget and measurement. Ongoing management cannot guarantee a particular number of customers or a return on spend. See Paid Media Growth Partnership for the current terms and inclusions.

What if the main problem is Google or AI visibility?

If the question is whether prospective clients can discover and understand your business through search or AI answers, discuss SEO or AI search visibility (GEO). Explain which markets, languages and customer questions matter. Paid-ad management is a different scope; search work can be considered alongside it when the business needs both.

Free consultation or paid Strategy Call?

The free 20-minute consultation is an introduction to your business, goals and current marketing. It helps establish the appropriate service and scope, followed by a tailored proposal. It is the straightforward starting point if you are deciding what support to commission.

The paid Strategy Call is a focused 40-minute working session for a specific challenge or decision, with pre-call intake and a written action summary within 48 hours. It is a separate deliverable from the fuller Digital Growth Strategy. Check the current booking page for its price and details.

Three questions to answer before the call

1. What are you trying to improve: relevant enquiries, profitable sales, discovery or clarity on your next move?
2. What is already running, and what evidence do you have about its results?
3. Who will carry out the work: your team, another specialist or an ongoing partner?

You do not need a perfect brief. A clear description of the problem and what you can share is enough to begin. The service price and scope are agreed in a written proposal before work starts. You can book a free consultation to discuss the most appropriate starting point.