Practical guides on marketing, paid ads and AI search
Clear explanations, current platform updates and practical next steps to help you make better marketing decisions.
- Strategy · 5 min read
How to advertise to Persian-speaking customers in the UK, US, Canada and the UAE
How to reach Persian-speaking customers abroad with Meta and Google ads: language settings, bilingual creative, Nowruz and Yalda timing, and what to test first.
Read the guide - Meta Ads · 4 min read
Getting leads but not the right ones? How we improved lead quality from Meta lead ads
What I learned improving lead quality for a global aesthetic-device brand: WhatsApp verification, conditional questions and screening out people who can't buy.
Read the guide - Strategy · 3 min read
Why an ad that works in Europe can fail in the GCC, and what fixed it
A campaign that worked in Europe struggled in the GCC until we localised the images and messages. What I learned about researching a market before spending.
Read the guide - Meta Ads · 6 min read
How to protect a premium or luxury brand in Meta ads
What I learned running Meta ads for premium and luxury brands: why we kept Advantage+ creative off, used original visuals and copy, and rarely ran offers.
Read the guide - Choosing Marketing Support · 5 min read
Marketing audit, growth strategy or ads management: which do you need?
Choose the right marketing support: diagnose existing problems with an audit, plan your next move with a strategy, or get ongoing ads management.
Read the guide - AI Search · 4 min read
How to measure AI search visibility: mentions, citations and customers
Measure AI mentions, citations, referral visits and qualified enquiries separately, with a repeatable test and a practical monthly review.
Read the guide - Meta Ads · 3 min read
Meta's October 2026 GEM update: what it means for your ads
A plain-English look at Meta's 13 October GEM announcement, how it differs from Andromeda, and what to check before changing campaigns.
Read the guide - AI Marketing · 3 min read
AI can speed up your marketing. What still needs a human decision?
Use AI for research, briefs and creative variations while keeping business decisions, evidence and final checks under human control.
Read the guide - Lead Generation · 4 min read
Your ads bring leads. Why are they not becoming customers?
Find where enquiries stop becoming sales, from offer mismatch and weak follow-up to conversion tracking and qualified lead measurement.
Read the guide - Marketing Strategy · 4 min read
What should a marketing audit actually check?
A practical audit checklist covering the offer, audience, ads, website, tracking and sales journey, with clear priorities and next steps.
Read the guide - SEO & GEO · 4 min read
GEO in 2026: what Google's own guide says about showing up in AI search
What gets a business into Google's AI Overviews, AI Mode and ChatGPT answers, based on Google's own May 2026 guide, plus a simple checklist.
Read the guide - Meta Ads · 3 min read
Meta's new AI ad tools (October 2026): what's live and how I'd use them
What Meta announced at Advertising Week in October 2026: video from images, Ads Creative Studio, the AI assistant, and how to test them sensibly.
Read the guide - Google Ads · 3 min read
Google's AI Max upgrade: what changed in your Search campaigns and what to check
Google has been moving Search campaigns to AI Max. What it changes, the settings that control it, and a checklist so your budget isn't leaking.
Read the guide - Meta Ads · 5 min read
Meta instant forms or your website: where should your ad leads go?
Instant forms or a landing page for Meta lead ads? How cookie banners hide your results from Meta, and how to get better-quality leads from forms.
Read the guide - Meta Ads · 5 min read
How much should you spend on Meta ads?
Work out a Meta ads budget from your cost per result, not a guess. A simple formula, worked examples, and what to do when your budget is smaller.
Read the guide - Strategy · 4 min read
Meta ads or Google ads: which should you start with?
Should you start with Meta (Facebook and Instagram) ads or Google ads? One question decides it, plus why splitting a small budget rarely works.
Read the guide