A scientist's precision. A strategist's instinct.

Helping people is what pulled me in from the very start — it's why I chose pharmacy. But somewhere along the way I realised my heart was somewhere else: in marketing, and in business.

I gave six years to my Pharm.D, but my mind kept drifting to other questions — how people decide what to buy, how a strategy comes together, how a business actually grows. That pull never left me, so I followed it and went on to do my MBA.

I finished my pharmacy degree, then moved to England for the MBA, and that's where marketing — digital marketing especially — really took hold of me. I threw myself into learning it, mostly on my own, and kept adding certifications from Google, Meta, LinkedIn and others so my knowledge stayed practical and current.

Those two worlds are where my way of working comes from. Pharmacy gave me a sharp, analytical mind and a real respect for precision; the MBA gave me the business and strategy side. Put them together, and that's exactly what lets me grow a business for real.

For me, marketing was never just about clicks or traffic or some quick spike. I build a strategy around the whole experience a customer goes through and where it finally leads them. My focus is to grow the business while protecting the brand, keeping the customers you already have loyal, and bringing in new ones who genuinely stay with you.

One of the things I hold onto most: I treat your budget exactly like it's my own money. Before any decision, I ask myself — if this were mine, would I still spend it this way? That one question builds a deeper kind of trust between us, and it keeps me watching every single dollar.

After my studies I started out as a freelancer with clients from all over the world, then worked in-house with a few companies in the UK. Eventually I joined a team in London working with premium and luxury brands — luxury hotels, watch houses, international cruise lines. I ran their campaigns across Google, Meta, TikTok, LinkedIn and Snapchat, along with the strategy, the budgeting and the performance side — and the results were genuinely strong.

Now, with around seven years behind me, I've decided to go my own way and build something of my own. What I want is to sit alongside the startups and businesses that need real growth, a clearer direction and a sharper strategy — and to give them everything I've learned along the way.