Marketing decisions grounded in evidence.

My route into marketing began with a Pharm.D, followed by an MBA at Bournemouth University in the UK. During my MBA, I focused my dissertation on digital marketing for a luxury brand.

I have worked in digital marketing since 2020, nearly 7 years in total, including 4 years running paid media for premium and luxury brands in London. My work has covered different platforms, budgets and markets, including campaigns for watch, aesthetic-device, hospitality and e-commerce brands.

My scientific training taught me to examine evidence and pay attention to detail. My MBA added the commercial perspective: understanding the customer, the offer and the decisions a business needs to make.

At PanizM Strategy, I work directly with clients on marketing audits, strategy and Meta and Google Ads management. I look at the customer journey as a whole, from the first interaction to an enquiry or purchase, and distinguish campaign performance from the wider factors that affect sales.

I am now based in Dubai and work remotely in English and Persian. Before recommending a service, I want to understand your priorities and agree what the work should cover, how it will be measured and what it will cost.