Google Report Kit (Search, PMax & Shopping)

The complete reporting system for Google Ads, in one download. A 17-tab calculating spreadsheet does the maths the moment you type your Google Ads numbers (ROAS, cost-per-conversion, CTR, CPC, conversion rate, Quality Score health, impression share, plus Search, Performance Max and Shopping breakdowns) and grades the account against your targets. Then a matching 12-slide presentation deck turns those numbers into a polished report you can send to clients or stakeholders, complete with an auction-insights competitor view, a search-terms wasted-spend triage and a traffic-light verdict system. Both come in three colour themes: olive, navy and noir.