Social Report Kit (Instagram + Facebook)

The complete reporting system for Instagram & Facebook ads, in one download. A 17-tab calculating spreadsheet does the maths the moment you type your Ads Manager numbers (ROAS, CPA, CTR, conversion funnel, audience, creative and competitor analysis) and grades the account against your targets. Then a matching 12-slide presentation deck turns those numbers into a polished report you can send to clients or stakeholders, complete with a 'what good looks like' benchmark page and a traffic-light verdict system. Both come in three colour themes: olive, navy and noir.

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