Bestseller
F7
fx=IFERROR(D7/B7,0)
A
B
C
D
E
F
6
Campaign
Spend
Conv.
Revenue
Cost/conv
ROAS
7
Prospecting
$2,200
95
$5,200
$23.16
2.4x
8
Retargeting
$900
110
$4,400
$8.18
4.9x
9
Retargeting – DPA
$600
82
$3,100
$7.32
5.2x
10
Brand awareness
$1,100
48
$1,900
$22.92
1.7x
11
TOTAL
$4,800
335
$14,600
$14.33
3.0x
12
13
14
15
16
17
18
19
20
21
22
23
You type Auto-calculatedTargetgraded on the scorecard
Excel + Google Sheets·Sample preview. Your copy starts blank.
Template
Meta Ads Reporting & Strategy Dashboard
The complete system I use to run Meta ad accounts, built into one spreadsheet. Type your numbers from Ads Manager and it instantly calculates ROAS, CPA, CTR, CPC, CPM, frequency and conversion rate, then grades you against your targets, paces your budget, flags ad fatigue, and writes plain-English insights for you. Comes in three colour themes.
$39one-time · instant
Instant access Free updates Field-tested
What's inside
Auto dashboard: ROAS, CPA, CTR, CPC, CPM, conversion & more
Targets vs actual, instantly see if you're on track
Budget pacing & month-end spend forecast
Ad-fatigue alerts when frequency climbs too high
Creative-testing tracker with Keep / Test / Kill verdicts
Auto-written insights + live charts
Strategy planner: objective, audiences, budget & angles
Three colour themes (olive, navy, graphite)